IntelliSyncsINTELLISYNCS
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Omega Retail DCJanuary 2025
Omnichannel Retail

Multi-Channel Fulfillment Hub

Transformed a traditional distribution center into an omnichannel fulfillment hub handling B2B, B2C, and direct-to-consumer orders from a single facility.

Multi-Channel Fulfillment Hub
THE CHALLENGE

Omega Retail DC was built for wholesale — pallet-in, pallet-out. But e-commerce was growing 60% year-over-year, and the facility couldn’t handle the unit-level picking, packing, and shipping that direct-to-consumer required. They were running two separate operations: the legacy DC for wholesale and an expensive 3PL for e-commerce.

OUR SOLUTION

IntelliSyncs transformed the facility into a unified omnichannel hub. We added automated unit-level picking zones, integrated single-item and multi-item packing stations, and deployed a single WMS that orchestrates B2B bulk picks alongside B2C eaches — all from shared inventory. The 3PL contract was terminated, saving $1.8M annually.

KEY RESULTS

Measurable impact, delivered

Every metric verified against baseline — not projections, production numbers.

3× order capacity
Same-day shipping enabled
99.5% order accuracy
Unified B2B + B2C operations
TECHNOLOGY

Stack powering this deployment

The systems, platforms, and integrations that made this project possible.

Omnichannel WMS
Unit-level auto-picking
Mixed-mode packing stations
Multi-carrier shipping API
“We went from two separate operations to one unified hub. Same-day shipping, 3× the capacity, and we’re no longer paying a 3PL to handle what we can do better ourselves.”
SVP Distribution, Omega Retail DC

Ready for your own success story?

Let’s discuss how IntelliSyncs can deliver similar results for your warehouse or distribution operation.